O در بازاریابی

Omnibus survey a regular survey usually operated by a market research specialist company which asks questions of respondents for several clients on the same questionnaire.

Operant conditioning the use of rewards to generate reinforcement of response.

Opportunity a situation favourable to the achievement of the organization's objectives, usually characterized by unfulfilled customer demand, the organization being in a position to meet that demand and the relative

weakness or total absence of competition.

Opportunity cost that which is foregone in the pursuit of a given strategy.

Order point the level of inventory at which re-ordering is advisable to avoid stock-outs caused by the lead-time to resupply.

Order-creators salespeople who do not receive orders directly as they talk to specifiers rather than buyers.

Order-getters salespeople who attempt to get customers to place an order directly.

Order-takers salespeople who respond to already committed customers.

Organizational salespeople salespersons whose role is to maintain close long-term relationships with organizational customers, often involved in team selling

Overt power play the use of visible, open kinds of power tactics.

Own label retailer's own brand

Own-label brands brands created and owned by distributors or retailers.