H در بازاریابی

Habitual problem solving a consumer purchase which involves a repeat buy with little or no evaluation of alternatives.

Hall tests bringing a sample of target consumers to a room that has been hired so that alternative marketing ideas (e.g. promotions) can be tested.

Halo customers customers who are not directly targeted but may find the product attractive.

Harvest objective the improvement of profit margins to improve cash flow even if the longer term result is falling sales.

High-involvement purchase purchase decisions in which the customer becomes highly involved and seeks detailed information.

Hold objectives a strategy of defending a product in order to maintain market share.

House list a company's list of its own customers.