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تنها مقاله مدیریتی در کشور که به موضوع تحریم به صورت علمی پرداخته است دوشنبه 24 فروردین 1394 22:24

http://www.jmdp.ir/files/site1/user_files_a8aefa/admin-A-10-1-464-1c34834.pdf حتما نظرات خود را ارائه نمایید تا بتوانیم به سبک نگاه پژوهشگران کشور کمک نماییم.

V & W در بازاریابی یکشنبه 23 فروردین 1394 19:36

Vicarious learning learning from others without direct experience or reward. Video conferencing two-way communication of both words and pictures via telephone lines. Video magazine a video which disseminates a corporate message. Video news release video coverage of a public relations event sent to television news...

ُُS در بازاریابی جمعه 21 فروردین 1394 20:47

Safety (buffer) stocks stocks or inventory held to cover against uncertainty about re-supply lead-times. Sales analysis a comparison of actual with target sales. Salesforce evaluation the measurement of salesperson performance so that strengths and weaknesses can be identified. Sales force motivation the motivation of...

R در بازاریابی چهارشنبه 19 فروردین 1394 00:18

Reasoning a more complex form of cognitive learning where conclusions are reached by connected thought. Reference group a group of people that influences an individual's attitude or behaviour. Referent power power derived by the reference source, e.g. when people identify with and respect the architect of change....

P در بازاریابی دوشنبه 17 فروردین 1394 23:48

4 Ps product, place, price, promotion 7 Ps product, place, price, promotion, process, people, physical evidence. Parallel importing when importers buy products from distributors in one country and sell them in another to distributors who are not part of the manufacturer's normal distribute tion; caused by big price...

O در بازاریابی شنبه 15 فروردین 1394 23:48

Omnibus survey a regular survey usually operated by a market research specialist company which asks questions of respondents for several clients on the same questionnaire. Operant conditioning the use of rewards to generate reinforcement of response. Opportunity a situation favourable to the achievement of the...

N در بازاریابی شنبه 15 فروردین 1394 01:34

Nano-relationships relations between internal customers, internal markets, divisions and business areas within organizations. National account large and important customers who may have centralized purchasing departments that buy or co-ordinate buying for decentralized, geographically dispersed business units. New...

M در بازاریابی جمعه 14 فروردین 1394 01:31

Macroenvironment a number of broader forces that affect not only the company but the other actors in the environment, e.g. social, political, technological and economic Macrosegmetltation the segmentation of organizational markets by size, industry and location. Mail order catalogue usually a colour catalogue...

L در بازاریابی چهارشنبه 12 فروردین 1394 11:19

Ladder of support the spectrum of the degree of support which can be expected when introducing change. Laggards those who are the last to buy a new Product. Lead time the time gap between one event and another. Legitimate power power based on legitimate authority, such as line management. Licensing a contractual...

J - K در بازاریابی یکشنبه 9 فروردین 1394 22:02

Joint venture co-operation by two or more parties on a business project, which mayor may not involve the creation of a separate company. Journey routing the planning of a salesperson's route when calling on prospects or customers. Junk mail mail which is sent to a prospect who is not a suitable target. JIT the...

I در بازاریابی یکشنبه 9 فروردین 1394 01:07

Image repositioning keeping product and target market the same, but changing the image of the product. Implementation the stage of the marketing planning process when the plan is put into operation. Impulse purchasing a consumer's decision to buy which is taken on the spur of the moment. Inadequate delivery barrier a...

H در بازاریابی جمعه 7 فروردین 1394 12:34

Habitual problem solving a consumer purchase which involves a repeat buy with little or no evaluation of alternatives. Hall tests bringing a sample of target consumers to a room that has been hired so that alternative marketing ideas (e.g. promotions) can be tested. Halo customers customers who are not directly...

G در بازاریابی سه‌شنبه 4 فروردین 1394 13:25

Gatekeeper those who control the flow of information, e.g. secretaries who may allow or prevent access to a DMU (decision-making unit) member, or a buyer whose agreement must be sought before a supplier can contact other members of the DMU. Generic competitors products which solve a customer's problem or eliminate it...

F در بازاریابی شنبه 23 اسفند 1393 16:33

Facelift a minor product change with little or no change to the rest of the marketing mix or target market. Family brand name a brand name used for all products in a range. Features attributes of a product which mayor may not confer a customer benefit. Fighter brands low-cost manufacturers' brands introduced to combat...

E در بازاریابی پنج‌شنبه 21 اسفند 1393 17:15

Early adopters customers who are willing to buy a new product quite soon after launch. E-commerce the use of technologies such as the Internet, electronic data interchange, e-mail and electronic payment systems to streamline business transactions. E-commerce marketing mix the extension of the traditional marketing mix...

کری از ایران حمایت می کند ... پنج‌شنبه 21 اسفند 1393 16:55

http://m.dw.de/persian/mobile.A-18309111-31323.html به نفل از یکی از خبرگزاری های مهم

ِِD در بازاریابی سه‌شنبه 5 اسفند 1393 17:28

Data the most basic form of knowledge, the result of observations. Database marketing an interactive approach to marketing which uses individually addressable marketing media and channels to provide information to a target audience, stimulate demand and stay close to customers. Data warehousing (or mining) the storage...

C در بازاریابی دوشنبه 27 بهمن 1393 15:00

C Call frequency the frequency with which a salesperson calls on a customer Campaign usually refers to a planned marketing or advertising activity designed to achieve certain commercial objectives Campaign objectives goals set by an organization in terms of e.g. sales, profits, customers won or retained or awareness...

B در بازاریابی پنج‌شنبه 16 بهمن 1393 23:12

B Banded pack offer a free sample of one brand banded to another. Barter payment for goods with goods with no direct use of money. Beliefs descriptive thoughts that a person holds about something. Below-the-line advertising point-of-purchase material, direct mail, exhibitions - i.e. non-mass-media advertising. Benefit...

A در بازاریابی دوشنبه 13 بهمن 1393 00:27

http://s5.picofile.com/file/8167870684/A.pdf.html

اصول اساسی قیمت گذاری که هر بازرگانی باید بداند چهارشنبه 8 بهمن 1393 20:46

http://s5.picofile.com/file/8166904134/%D8%B4%D8%B4_%D8%A7%D8%B5%D9%84_ %D9%82%DB%8C%D9%85%D8%AA_%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C.pdf.html

تحریم از منظر چین چهارشنبه 8 بهمن 1393 00:36

http://s4.picofile.com/file/8166722434/%D8%AA%D8%AD%D8%B1%DB%8C%D9%85.pdf.html

کشش بازار و بازاریابی سه‌شنبه 7 بهمن 1393 00:36

http://s4.picofile.com/file/8166484400/%DA%A9%D8%B4%D8%B4_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1.pdf.html

یک گزارش مفید شنبه 4 بهمن 1393 21:41

http://s5.picofile.com/file/8166007676/%DB%8C%DA%A9_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4_%D9%85%D9%81%DB%8C%D8%AF.pdf.html

کنار هم قرارگیری مدیریت و یادگیری الکترونیک پنج‌شنبه 2 بهمن 1393 18:27

http://s4.picofile.com/file/8165549976/Leadership_Footnotes.pdf.html

با این 7 عنوان برای مدیریت و تعاملات آتی خود بیاندیشید چهارشنبه 1 بهمن 1393 14:49

1. Commitment and Passion That favorite cliché of high school sports coaches turns out to be true: You have to have heart. 2. An Expert Brand Strategy Passion alone will not get you to the top, however. As famous attorney and author Andrew Sherman notes, "You wouldn't wake up and say 'I'm going to win a gold...

یک کالای لوکس با ۴۲% تخفیف پنج‌شنبه 4 دی 1393 22:50

لطفا از این کتاب حمایت کنید جمعه 25 مهر 1393 00:54

http://ofoqbp.ir/index.php?id_product=13&controller=product

ذینفع را بشناسید سه‌شنبه 1 مهر 1393 17:00

http://s5.picofile.com/d/452dd8c4-c257-4063-a11c-f9473df6dec3/%D8%B0%DB%8C%D9%86%D9%81%D8%B9.pptx

مطلب مفید در کسب و کار یکشنبه 2 شهریور 1393 00:04

http://s5.picofile.com/d/a0095bd2-5861-4946-ba42-223750aed033/%D8%B9%D9%88%D8%A7%D9%85%D9%84_%D8%B1%D8%B4%D8%AF_%D8%B4%D8%B1%DA%A9%D8%AA_%D9%87%D8%A7%DB%8C_%DA%A9%D9%88%DA%86%DA%A9_%D8%AF%D8%B1_%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D8%A7%D9%88%D9%84%DB%8C%D9%87.pdf

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